For the 2025 Converse Pride collection, I had the immense honor of stepping into the role of Creative/Art Director. Starting in October 2024, I set out to define how we were going to bring Pride to life—not just as a fleeting moment in June, but as a continuous celebration for the entire year ahead.
Each year, Pride has told a different story. For our 10th anniversary, I wanted to take us back to the roots of where our journey began: with love. We wanted to bring back the individuals who have made Pride so incredibly special over the years and empower them to tell their own stories, through their own lenses, and in their own words.
Pride was never about us as a brand; it has always been about them. It’s about the communities they’ve built, how they’ve grown along the way, and the beautiful ways they’ve stayed true to themselves. We wanted this campaign to be raw, deeply real, and completely unobstructed by us.
The result is, without a doubt, the most beautiful and authentic Pride campaign we have crafted to date.
Converse x YOU
ROLE
Art Direction and Creative Direction, Design, Global Production, Strategic Partner, Global Toolkits, Product Superiority Art Director
PARTNERS
Pride Community: Ayo, Caleb, Teresa, Yeliz, Karo, Xavier, Allie
Nick Curran, Heather Park, Jess Aleman, & Caitlin Ravin
This year, we invite you to walk hand in hand with us.
Every corner a celebration, every step a declaration. Pride started as a riot after all.
For years, Converse has walked alongside this community. We’re not only looking back—we’re lighting the way forward, towards a future of love, resilience, and visibility for all.
To a future built on these three pillars - for everyone, everywhere. We stand with the daring, the proud, and the unapologetic. We never left.
And we are here to stay.
Every story shared, every voice heard, becomes a testament to the enduring power of love. A love that transcends boundaries. A love that will not be erased.
Let’s move forward together, and be prouder than ever.
Manifesto
All Stars
Each All Star was given a vintage cam corder and just asked to capture a day in the life, or even a week, and showcase what it was like to live in their eyes. Alongside this, they were given a disposable camera, capturing their life in both motion and still. All we did was give them a prompt, some inspiration pictures as we were no longer behind the lens, and inspiration for the photography that they could emulate, we chose them for their bravery, for their fun nature in how they go about life, and for their willingness to try something completely out of the norm.
Polaroids
Global Executions
Love Letters
The love letters that made up our manifesto, we asked them to write a letter to their future self, whether its 20 years, 10 years, 5 years, what would they say? How would they describe their life? They are so special now, and will continue to be as the years pass by.
Product Shots
In order to tell these beautiful stories, we had create beautiful imagery that matched the product, each all star got to pick which silhouette resonated with them the most, and the rest was captured in our in-house studio over at the Schraffts building in Charlestown, MA.
Global Toolkits + Retail
Massive Thank you
to my manager and the current Global Creative Director, Heather Park & to Jess Aleman. They are visionaries, friends and the individuals who believed in me the most. To Caitlin Ravin, who made sure that this campaign was everything and more. Thank you for your direct mentorship, for vetting my vision, and most importantly, for trusting me to lead this deeply important project from its inception all the way to the finish line.