Working closely with our Creative Director, I was tasked with helping create a system and world that introduced our newest collection, the DeLuxe Collection. It was a focus on women’s footwear that was meant to elevate our business and create a new found passion for womenswear. Our team was specifically in charge of spring / summer activations per calendar year at that time, so this was one of the biggest campaigns to date.

Alongside this campaign, we were also launching the collaboration between swarovski, it was “newness at the edge of convention”, and it created a sense of euphoria with all the bedazzled crystals.