SPANX x Bala

This collab was created to empower everyone to move confidently, and to continue our mission to empower women in their active journeys. We partnered with Bala to bring function and fashion to The Originals, and creating a collection of unified colors and comfort. By doing so, we also revitalized how our wholesale partners would take this into consideration, creating an organic and robust toolkit that worked for any location and any brand partner to use within their own design systems.

ROLE

Digital Design Lead, Design Toolkit, Global Assets for all media (.com, social, wholesale, etc.), Logo and Color Ideation

PARTNERS

Emily Kapsner (Creative Director + Lead), Liz Hall (Design Director), Kwynn Butts, Gracie Pearlman, Dany Chavez, Neha Khetan, Katie Weeks, Lindsay Denniger and Melanie Frazza


Photography - Led by Emily Kapsner


Global Execution

Logo Design


Design Direction