SPANX x Bala
This collab was created to empower everyone to move confidently, and to continue our mission to empower women in their active journeys. We partnered with Bala to bring function and fashion to The Originals, and creating a collection of unified colors and comfort. By doing so, we also revitalized how our wholesale partners would take this into consideration, creating an organic and robust toolkit that worked for any location and any brand partner to use within their own design systems.
ROLE
Digital Design Lead, Design Toolkit, Global Assets for all media (.com, social, wholesale, etc.), Logo and Color Ideation
PARTNERS
Emily Kapsner (Creative Director + Lead), Liz Hall (Design Director), Kwynn Butts, Gracie Pearlman, Dany Chavez, Neha Khetan, Katie Weeks, Lindsay Denniger and Melanie Frazza
Photography - Led by Emily Kapsner
Global Execution
Logo Design
Design Direction