The concept for this was plain and simple, our director wanted to showcase how our new Shapewear was meant to be a girls bestfriend, you couldn’t feel it, you couldn’t see it, and it felt like it was just tagging along for the ride. Using the x-ray method, we were able to tell the story of how some things just can’t be seen or felt. This was one of the biggest launches for wholesale and we were tasked with creating toolkits for both domestic and international partners alongside associates - educating on whats new and how they can market it to the public while highlighting the key differences. This toolkit + design inspiration for GoFigure has helped inform other moments on how we show up in wholesale.