Our 25th Anniversary, a huge moment for the brand. Everything red, everything shaped, everything Nikki. We wanted to lean into what makes spanx iconic, not only our clothes but our signature red. How did red come about, why was it called the red shop? On top of the iconic anniversary, we were asked to create a New York Times wrap for all subscribers - so when it launched in October, they would see red, they would see our history, and how we became the spanx we are today.