Pantone x SPANX

A revolutionary red shade whose singularly bold statement and confident, fearless spirit challenge the status quo—that's how PANTONE® describes the very special hue they developed for us. Rich and bright, with a hint of yellow infused for vitality and energy, it's meant to captivate and engage. It's a symbol of our shared commitment to progress and always moving forward. Digital moment as well as a whole pantone x spanx gallery and popup during art basel week.

ROLE

Digital Design Lead, Design Toolkit, Global Assets for all media (.com, social, wholesale, etc.), Art Basel Art Director for Install

PARTNERS

Liz Hall (Design Director), Kwynn Butts, Jordan Triplett, Sara Gilbert, Gracie Pearlman, Dany Chavez, Neha Khetan, Katie Weeks, Lindsay Denniger and Melanie Frazza


Photography - Led by Emily Kapsner

Global Execution


Pantone Exclusive Packaging


Design Direction for Exhibit