Ever wondered what it was like to step into (literally) the world of Willy Wonka? This exclusive collab takes us through the journey of how our very own chocolatier invisioned his work into chucks. 🍫
Leading the art direction and design direction with hovercraft studios, we were able to bring the silhouettes to life and create a 3D world full of chocolate and gold swirls.
This product lead campaign generated the most likes and views on converse owned socials in December of 2023.
Converse x Wonka
ROLE
Lead Art Direction, Design, Global Production, Strategic Partner, Global Toolkit
PARTNERS
CGI Agency: Hovercraft, Heather Park, Caitlin Ravin, Ariana Scalia, Warner Bros.
Global Executions
Generated over 1.5 million views on reels. Our most viewed reel on all converse owned social.